Buyer’s Remorse 

In my field, we do a lot of large group sales. I am currently working on a sale in which there are at least 10 to 15 stakeholders. How do you satisfy that many different people? In my own life, I just recently switched to AT&T fiber. I felt like it was a good decision because I would save some money and get faster Internet speed. But, it hasn’t worked out that way.

We still have our Time Warner Internet and router running. I’ve been using various website speed tests on a bunch of different computers in a series of different locations. The result is that I get better Internet connection through the AT&T fiber and router when I am near their location, but as I move away it gets worse. But, my wife’s new MacBook Pro gets much better connectivity through the old router. If she comes within site of the routers, then the new router works better. But, she works for an online education company and needs fast Internet. There are places in our house where we used to get connectivity and now don’t. The router placement was suggested by AT&T.

What do you do when one of the buyers in the deal is unhappy after delivery?

  1. Take an honest look at your assumptions. Whether a buyer or a seller, it’s important to be honest with yourself about the assumptions you made during the sale. I had spoken with my neighbors and they raved about how great their connection speed was with fiber. I assumed that we all had equal connectivity at the time. Maybe that’s not true. I might’ve had much greater connection speed before AT&T fiber, than they did.
  2. Ask for a service visit.  Life isn’t perfect and neither are products. It might be that some settings are incorrect or some other changes could be made to improve the speed. Ask the company to come in and make sure everything is working properly.
  3. Determine if there are modifications they can be made to solve the issue. When I was selling for a previous company I walked into a situation where a past sales person had made some promises that the new equipment didn’t meet. But, I was able to show some other functionality isin the system that met their needs. It wasn’t exactly what they had been promised, but it delivered nearly identical results. Do you have a better router AT&T?
  4. Have a non-emotional discussion about returning your item. Sometimes, things just don’t work out. If that’s the case then you have to think about returning the item that you purchased or taking back the item that you sold. He doesn’t have to get emotional

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